Growth consultancy

Growth and GTM strategy for blockchain & fintech.

Eduba is a boutique consultancy for protocol foundations, venture studios, and fintech teams who need experienced growth operators.

$300M+ TVL scaled
50K+ Onchain users acquired
10 yrs In growth & fintech

A boutique consultancy.

Eduba is the firm we wanted to hire when we worked inside protocols. Most growth agencies sell decks and run playbooks. We embed as operators: running go-to-market, designing incentive programmes, and building the analytics underneath them.

Our model is deliberately small. Each engagement gets senior attention, not a junior team and a status report. We work with a handful of clients at a time so the work stays sharp and the founders we serve stay close to the people doing it.

Six lines of work.

001

Go-to-market strategy

Launch planning for protocols, token generation events, and product releases. Market research, positioning, sequencing, and post-launch optimisation.

002

Incentive & liquidity design

Liquidity bootstrapping, bribe strategy across decentralised exchanges, and onchain referral systems aligned with protocol economics.

003

User acquisition

Paid media strategy, KOL management, community growth, and conversion funnel work for crypto-native and fintech audiences.

004

Onchain analytics

Dune dashboards, KPI architecture, cohort analysis, and programme ROI measurement. The data layer that makes growth decisions defensible.

005

Ecosystem & partnerships

Structuring partnerships with protocols, exchanges, and ecosystem participants. Co-marketing initiatives and integration support.

006

Tokenomics advisory

Distribution design, staking mechanics, and economic incentive alignment for sustainable protocol growth.

A decade of building growth engines in crypto and fintech.

Thesis
Led growth for tBTC and the Mezo protocol — a Bitcoin-native DeFi stack including the MUSD stablecoin and the veMEZO incentive system.
$300M+ TVL · 50K users
Cryptio
Built the B2B growth engine for enterprise digital asset accounting software.
B2B engine built
Ankr
Developer acquisition across 10+ blockchains. Owned RPC usage growth across the network.
+50% RPC usage
Nuri / Bitwala
Early growth from 0 to 1 at a regulated crypto neobank. Owned acquisition through the bull and bear cycle.
5K → 300K users

Working with a small number of clients each year.

Registered office Eleftheriou Venizelou 2A
1st floor, Office 2
1105 Nicosia, Cyprus Company Eduba Ltd · HE 488292
Incorporated 18 February 2026